ZenGo - Invent your mobility!
Field: Multimodal mobile application for public transport (tpg + TL)
Context: Mandate won on pitch and carried out with Parenti Design: The Branding Studio
Scope of project: Branding, Digital (UI and Website), Campaign, Motion design
My Role: Art Direction, Visual Identity, UI Design, Communication, Pitch
Year: 2019 - 2020
Award: (Won with Parenti Design)
Gold - Worldwide Logo Design Award - Category: new logo
Approach.
Situation: tl and tpg need to create a brand for their new multimodal season ticket offer, which aims to bring greater flexibility and simplicity to daily travel.
Challenge: To create a logo and brand identity that would be suitable for both public and private mobility players, and that could be adapted to suit the market.
Graphic solution: The G in the logo is an arrow representing mobility, where the color gradient evokes fluid transitions between modes of transport.
The zenGo visual universe is represented by an isometric city with a pure, Zen style. The gradations echo those of the logo.
Testimonial at ParentiDesign:
"It's not easy to fully understand zenGo's brand positioning and find the right tone to convey the values of innovation, change and sustainable mobility. Following an exciting competition, Parenti Design clearly stood out from the crowd thanks to its crystal-clear understanding of the values associated with our brand. The stages that followed involved a great deal of work and numerous deadlines, in which Parenti's flexibility and rigor were undeniable assets."
Jenoe SHULEPOV, tpg Communication Manager, 2019
CREDITS
Project created by the agency Parenti Design: The Branding Studio
Managing Director: Lisa Parenti
Art Director: Elie Kupsc & Abel Nadin
Account Director: Lorna Steele & Nathalie Guten
Illustration: Florian Zumwald
Motion Design: Abel Nadin
App design: Abel Nadin, Elie Kupsc
Website Design: Abel Nadin