About

Photo portrait of Elie Kupsc

This is the view of Elie Kupsc, art director, graphic designer and illustrator specializing in branding, digital (UI/UX) and visual communication.

With over 15 years' experience in these fields, for more than 100 clients, this experience can now be put to work for your brand.

A native of Geneva, he worked as Design Director at Parenti&Co from 2011 to 2025. His creations have won several awards.

For both local and international customers, his aim is to bridge the gap between your ambitions and your customers' perceptions.

It focuses on a strategic and conceptual approach to building a bespoke design that is as striking as it is functional.

His approach is to break with established conventions and challenge conventional thinking, so that your brand stands out and is perceived as trustworthy.

A certain vision of the visual universe.

Experience

  • ADC Annual Awards / The One Club for Creativity
    - Shortlist - 2023 - Category: Lettering - Client: Whalphabet
    - Merit Winner - 2023 - Category: Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    Red Dot Design Awards
    - Red Dot Winner - 2023 - Category: Rebranding - Client: eMa - Ecoles des Musiques Actuelles (obtained with ParentiDesign)
    - Red Dot Winner - 2022 - Category: Advertising Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    European Design Awards
    - Gold - 2022 - Category: Corporate Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    Best Advertising
    - Cube Category Branding - 2023 - Customer: Ecole des Musiques Actuelles (obtained with ParentiDesign)
    - Cube Category Communication 360° - 2020 - Customer: tpg (obtained with ParentiDesign)
    - Shortlist - 2024 - WCRP - Branding
    - 3x shortlist - 2021 - (Sother, SIG: Thermique 2030, Genève Aéroport) (obtained with ParentiDesign)
    - 2x shortlist - 2022 - (SIG: Eau de Genève, Association des communes Genevoise) (obtained with ParentiDesign)

    ADC Switzerland
    - Shortlist - 2024 - Category: Branding - Customer: Ecole des Musiques Actuelles
    - Shortlist - 2023 - Category: Illustration - Customer: Genève Aéroport (obtained with ParentiDesign)
    - Shortlist - 2023 - Category: Design - Customer: Association des communes Genevoise (obtained with ParentiDesign)

    ADC*E
    - Finalist - 2023 - Category: Illustration - Customer: Genève Aéroport (won with ParentiDesign)

    Communication Arts
    - Shortlist - 2024 - Category: Typography - Plagialphabet Lettering
    - Shortlist - 2023 - Category: Typography - Whalphabet Lettering

    Epica Awards
    - Shortlist - 2023 - Category: Rebranding - eMa Ecole des Musiques Actuelles (obtained with ParentiDesign)

    Association GRAND
    - Shortlist - 2023 - Category: Branding - Client: Ecole des Musiques Actuelles (obtained with ParentiDesign)

    Worldwide Logo Design Awards
    - Best of Show - 2022 - Client: ACG (obtained with ParentiDesign)
    - Gold - 2021 - Category: Logo - Client: ZenGo (obtained with ParentiDesign)
    - Gold - 2021 - Category: Logo Animation - Client: Amadeus Capital (obtained with ParentiDesign)
    - Bronze - 2021 - Category: Logo design - Client: Jungle Studio (obtained with ParentiDesign)
    - Bronze - 2021 - Category: Brand identity - Client: Sother (obtained with ParentiDesign)

    Challenges de la Journée du Transport Public - Paris
    Grand prix - 2019 - Customer: tpg (obtained with ParentiDesign)

  • INSTITUTIONS
    Aéroport de Genève - Restaurants et Concessions Commerciales
    ACG - Association des Communes Genevoise
    Cave de Genève - Coopérative viticole
    CPEG - Caisse de Pension de l'Etat de Genève
    Etat de Genève
    Fondation des Parkings de Genève
    HES-SO - Hautes Ecoles Spécialisées de Suisse Orientale
    Museum d'Histoires Naturelles de Genève
    Les Musées de Genève
    SEIC - Société Electrique Intercommunale de la Côte Société Electrique Intercommunale de la Côte
    SIG - Services Industriels de Genève - Thermique 2030
    SIG - Services Industriels de Genève - Eau de Genève
    SIG - Services Industriels de Genève - Electricité et Gaz Vitale Vert
    TL - Transports Lausanne
    TPG - Transports Publics Genevois
    Ville de Genève

    BRANDS
    Albinati Aeronautics - Private Jets
    Amadeus Capital - Asset Management
    BCGE - Banque Cantonale Genevoise
    BCP.bank
    BoomAgers - Communications agency in New York
    Casino de Morges
    Cartier Charitable Foundation
    Casa Newton
    Centre des Musiques Actuelles
    Clinique de Maisonneuve
    CGN
    Creaholic - Professional Inventors
    Chabrier Avocats
    Decalia - Asset Management
    Ecole des Musiques Actuelles
    Eightstone Capital
    Fabbrica - Vins, Domaine et Huile d'olive
    Foyer Carolyn
    Hormeta - Cosmetics
    Jungle Studio - Brand Strategist
    Léman Bleu
    Marraines pour la grève des femmes du 14 juin - Association
    Nucleo Capital - Asset Management
    Ondine Genevoise - Ecole et Fanfare pour enfants
    Ponti Collection - Vintage Watches Vintage Watches
    Richemont (RIMS and Manuconf)
    Rhône Gestion - Wealth Management
    RS Solutions
    Save a Life
    SienaDream - Villas Toscane
    Sother - Vignes et Domaine
    Voxia - RP et Communication
    WCRP - World Climate Research Programme

  • AHBPE - The American Honey Bee Protection Agency
    Agapé - Foyer pour adolescents
    ArodeAndreetto - Préparatrice mental
    Château de Luins - Domaine viticole
    Centre Artistique du Lac - Ecole d'arts pluridisciplinaire
    D'ici et d'ailleurs - Take away artisanal végétarien
    Domaine Debluë - Vignes et Domaine (with Abel Nadin)
    Domoo - 360° real estate scanning service
    European Cricket Network (with Abel Nadin)
    Elite Swiss Coach - Cabinet de coach sportifs de haut-niveau
    Fête de Bourg de Coppet
    FIVC- Fondation Immobilière de la ville de Carouge
    La Kaave - Podcast Jeux Vidéo
    Kilada Blue - Lodge Grec (with Abel Nadin)
    KB-42 - Gin Grec (with Abel Nadin)
    Léman publishing - Children's publishing house
    Le Voyage - Luxury Travel Designer
    Lucas Gouiffes - Content Designer
    Vinsde Nyon
    Voixde la Lyre - Association Carougeoise de Chorale
    Whalphabet - NFT Collection
    Yamoria Izakaya - Restaurant Sushi Fusion

  • CERTIFICATIONS
    2018 - 2022 _ Domestika

    - Advanced Branding & Identity - Fundamentals of Sustainable Design
    - Data Visualisation
    - Brand Strategy: Defining User Experience
    - Digital Brand Strategy: Elevate The User Experience
    - Strategy based Brand Identity Design
    - Creative Direction: Use Storytelling to Pitch Ideas
    - Digital Art Direction
    - The Laws of Visual Perception: Unit, Weight, Balance and Movement
    - Branding and Identity: Construction and Development of a Brand

    2019 _ Udemy
    - Certificate - Global User Experience Cursus

    2013 - 2015 _ Cadschool
    - Motion Designer Certificate
    - Web Communication Specialist Certificate

    2012 _ CREA OMNES Education
    - Cycle Certifiant Digital

    ETUDES
    2003 - 2008 _ Ecole des Arts Appliqués de Genève

    - CFC, Graphiste
    > 1st place - Assemblage Rouge (Branding & Packaging)
    > 1st place - SRO Kundig (Illustration & Layout)
    > Winner - DIP égalité homme/femme (Keyvisual)
    > 2nd place - Culture & Rencontre (Branding)

  • Branding
    Visual identity, Logo creation, Graphic design, Packaging, Brand architecture, Consulting

    Illustration
    Artwork, Iconography, Data visualization, NFTs

    Digital
    User Interface (UI), User Experience (UX), Website, Mobile Applications, Wireframing, Social Media design, Motion Design

    Print
    Layout (Editorial, Catalog, Brochure) , Posters, Signage

    Visual Communication
    Art Direction, Ideation, Pitch

Logos for design and creativity awards, including Epica Awards, Red Dot Design Award, The One Club for Creativity, ADC Awards, ED Awards, Communication Arts, ADCE, and Wolda.