About
This is the view of Elie Kupsc, art director, graphic designer and illustrator specializing in branding, digital (UI/UX) and visual communication.
With over 15 years' experience in these fields, for more than 100 clients, this experience can now be put to work for your brand.
A native of Geneva, he worked as Design Director at Parenti&Co from 2011 to 2025. His creations have won several awards.
For both local and international customers, his aim is to bridge the gap between your ambitions and your customers' perceptions.
It focuses on a strategic and conceptual approach to building a bespoke design that is as striking as it is functional.
His approach is to break with established conventions and challenge conventional thinking, so that your brand stands out and is perceived as trustworthy.
A certain vision of the visual universe.
Experience
-
ADC Annual Awards / The One Club for Creativity
- Shortlist - 2023 - Category: Lettering - Client: Whalphabet
- Merit Winner - 2023 - Category: Illustration - Client: Genève Aéroport (obtained with ParentiDesign)Red Dot Design Awards
- Red Dot Winner - 2023 - Category: Rebranding - Client: eMa - Ecoles des Musiques Actuelles (obtained with ParentiDesign)
- Red Dot Winner - 2022 - Category: Advertising Illustration - Client: Genève Aéroport (obtained with ParentiDesign)European Design Awards
- Gold - 2022 - Category: Corporate Illustration - Client: Genève Aéroport (obtained with ParentiDesign)Best Advertising
- Cube Category Branding - 2023 - Customer: Ecole des Musiques Actuelles (obtained with ParentiDesign)
- Cube Category Communication 360° - 2020 - Customer: tpg (obtained with ParentiDesign)
- Shortlist - 2024 - WCRP - Branding
- 3x shortlist - 2021 - (Sother, SIG: Thermique 2030, Genève Aéroport) (obtained with ParentiDesign)
- 2x shortlist - 2022 - (SIG: Eau de Genève, Association des communes Genevoise) (obtained with ParentiDesign)ADC Switzerland
- Shortlist - 2024 - Category: Branding - Customer: Ecole des Musiques Actuelles
- Shortlist - 2023 - Category: Illustration - Customer: Genève Aéroport (obtained with ParentiDesign)
- Shortlist - 2023 - Category: Design - Customer: Association des communes Genevoise (obtained with ParentiDesign)ADC*E
- Finalist - 2023 - Category: Illustration - Customer: Genève Aéroport (won with ParentiDesign)Communication Arts
- Shortlist - 2024 - Category: Typography - Plagialphabet Lettering
- Shortlist - 2023 - Category: Typography - Whalphabet LetteringEpica Awards
- Shortlist - 2023 - Category: Rebranding - eMa Ecole des Musiques Actuelles (obtained with ParentiDesign)Association GRAND
- Shortlist - 2023 - Category: Branding - Client: Ecole des Musiques Actuelles (obtained with ParentiDesign)Worldwide Logo Design Awards
- Best of Show - 2022 - Client: ACG (obtained with ParentiDesign)
- Gold - 2021 - Category: Logo - Client: ZenGo (obtained with ParentiDesign)
- Gold - 2021 - Category: Logo Animation - Client: Amadeus Capital (obtained with ParentiDesign)
- Bronze - 2021 - Category: Logo design - Client: Jungle Studio (obtained with ParentiDesign)
- Bronze - 2021 - Category: Brand identity - Client: Sother (obtained with ParentiDesign)Challenges de la Journée du Transport Public - Paris
Grand prix - 2019 - Customer: tpg (obtained with ParentiDesign) -
INSTITUTIONS
Aéroport de Genève - Restaurants et Concessions Commerciales
ACG - Association des Communes Genevoise
Cave de Genève - Coopérative viticole
CPEG - Caisse de Pension de l'Etat de Genève
Etat de Genève
Fondation des Parkings de Genève
HES-SO - Hautes Ecoles Spécialisées de Suisse Orientale
Museum d'Histoires Naturelles de Genève
Les Musées de Genève
SEIC - Société Electrique Intercommunale de la Côte Société Electrique Intercommunale de la Côte
SIG - Services Industriels de Genève - Thermique 2030
SIG - Services Industriels de Genève - Eau de Genève
SIG - Services Industriels de Genève - Electricité et Gaz Vitale Vert
TL - Transports Lausanne
TPG - Transports Publics Genevois
Ville de GenèveBRANDS
Albinati Aeronautics - Private Jets
Amadeus Capital - Asset Management
BCGE - Banque Cantonale Genevoise
BCP.bank
BoomAgers - Communications agency in New York
Casino de Morges
Cartier Charitable Foundation
Casa Newton
Centre des Musiques Actuelles
Clinique de Maisonneuve
CGN
Creaholic - Professional Inventors
Chabrier Avocats
Decalia - Asset Management
Ecole des Musiques Actuelles
Eightstone Capital
Fabbrica - Vins, Domaine et Huile d'olive
Foyer Carolyn
Hormeta - Cosmetics
Jungle Studio - Brand Strategist
Léman Bleu
Marraines pour la grève des femmes du 14 juin - Association
Nucleo Capital - Asset Management
Ondine Genevoise - Ecole et Fanfare pour enfants
Ponti Collection - Vintage Watches Vintage Watches
Richemont (RIMS and Manuconf)
Rhône Gestion - Wealth Management
RS Solutions
Save a Life
SienaDream - Villas Toscane
Sother - Vignes et Domaine
Voxia - RP et Communication
WCRP - World Climate Research Programme -
AHBPE - The American Honey Bee Protection Agency
Agapé - Foyer pour adolescents
ArodeAndreetto - Préparatrice mental
Château de Luins - Domaine viticole
Centre Artistique du Lac - Ecole d'arts pluridisciplinaire
D'ici et d'ailleurs - Take away artisanal végétarien
Domaine Debluë - Vignes et Domaine (with Abel Nadin)
Domoo - 360° real estate scanning service
European Cricket Network (with Abel Nadin)
Elite Swiss Coach - Cabinet de coach sportifs de haut-niveau
Fête de Bourg de Coppet
FIVC- Fondation Immobilière de la ville de Carouge
La Kaave - Podcast Jeux Vidéo
Kilada Blue - Lodge Grec (with Abel Nadin)
KB-42 - Gin Grec (with Abel Nadin)
Léman publishing - Children's publishing house
Le Voyage - Luxury Travel Designer
Lucas Gouiffes - Content Designer
Vinsde Nyon
Voixde la Lyre - Association Carougeoise de Chorale
Whalphabet - NFT Collection
Yamoria Izakaya - Restaurant Sushi Fusion -
CERTIFICATIONS
2018 - 2022 _ Domestika
- Advanced Branding & Identity - Fundamentals of Sustainable Design
- Data Visualisation
- Brand Strategy: Defining User Experience
- Digital Brand Strategy: Elevate The User Experience
- Strategy based Brand Identity Design
- Creative Direction: Use Storytelling to Pitch Ideas
- Digital Art Direction
- The Laws of Visual Perception: Unit, Weight, Balance and Movement
- Branding and Identity: Construction and Development of a Brand2019 _ Udemy
- Certificate - Global User Experience Cursus2013 - 2015 _ Cadschool
- Motion Designer Certificate
- Web Communication Specialist Certificate2012 _ CREA OMNES Education
- Cycle Certifiant Digital
ETUDES
2003 - 2008 _ Ecole des Arts Appliqués de Genève
- CFC, Graphiste
> 1st place - Assemblage Rouge (Branding & Packaging)
> 1st place - SRO Kundig (Illustration & Layout)
> Winner - DIP égalité homme/femme (Keyvisual)
> 2nd place - Culture & Rencontre (Branding) -
Branding
Visual identity, Logo creation, Graphic design, Packaging, Brand architecture, ConsultingIllustration
Artwork, Iconography, Data visualization, NFTsDigital
User Interface (UI), User Experience (UX), Website, Mobile Applications, Wireframing, Social Media design, Motion DesignPrint
Layout (Editorial, Catalog, Brochure) , Posters, SignageVisual Communication
Art Direction, Ideation, Pitch