This is the view of Elie Kupsc, art director, graphic designer and illustrator specializing in branding, digital (UI/UX) and visual communication.

With over 15 years' experience in these fields, for more than 100 clients, this experience can now be put to work for your brand.

Originally from Geneva, he works there as art director at Parenti&Co. At the same time, he carries out freelance graphic design and illustration assignments. His creations have won several awards.

For both local and international customers, his aim is to bridge the gap between your ambitions and your customers' perceptions.

It focuses on a strategic and conceptual approach to building a bespoke design that is as striking as it is functional.

His approach is to break with established conventions and challenge conventional thinking, so that your brand stands out and is perceived as trustworthy.

A certain vision of the visual universe.

Experience

  • ADC Annual Awards / The One Club for Creativity
    - Shortlist - 2023 - Category: Lettering - Client: Whalphabet
    - Merit Winner - 2023 - Category: Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    Red Dot Design Awards
    - Red Dot Winner - 2023 - Category: Rebranding - Client: eMa - Ecoles des Musiques Actuelles (obtained with ParentiDesign)
    - Red Dot Winner - 2022 - Category: Advertising Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    European Design Awards
    - Gold - 2022 - Category: Corporate Illustration - Client: Genève Aéroport (obtained with ParentiDesign)

    Meilleur de la Publicité
    - Cube Category Branding - 2023 - Client: Ecole des Musiques Actuelles (obtained with ParentiDesign)
    - Cube Category Communication 360° - 2020 - Client: tpg (obtained with ParentiDesign)
    - 3x shortlist - 2021 - (Sother, SIG: Thermique 2030, Genève Aéroport) (obtained with ParentiDesign)
    - 2x shortlist - 2022 - (SIG: Eau de Genève, Association des communes Genevoise) (obtained with ParentiDesign)

    ADC Switzerland
    - Shortlist - 2023 - Category: Illustration - Client: Genève Aéroport (obtained with ParentiDesign)
    - Shortlist - 2023 - Category: Design - Client: Association des communes Genevoise (obtained with ParentiDesign)

    ADC*E
    - Shortlist - 2023 - Category: Illustration - Client: Genève Airport (obtained with ParentiDesign)

    Communication Arts
    - Shortlist - 2023 - Category: Typography - Whalphabet Lettering

    Epica Awards
    - Shortlist - 2023 - Category: Rebranding - eMa Ecole des Musiques Actuelles (obtained with ParentiDesign)

    Association GRAND
    - Shortlist - 2023 - Category: Branding - Client: Ecole des Musiques Actuelles (obtained with ParentiDesign)

    Worldwide Logo Design Awards
    - Best of Show - 2022 - Client: ACG (obtained with ParentiDesign)
    - Gold - 2021 - Category: Logo - Client: ZenGo (obtained with ParentiDesign)
    - Gold - 2021 - Category: Logo Animation - Client: Amadeus Capital (obtained with ParentiDesign)
    - Bronze - 2021 - Category: Logo design - Client: Jungle Studio (obtained with ParentiDesign)
    - Bronze - 2021 - Category: Brand identity - Client: Sother (obtained with ParentiDesign)

    Challenges de la Journée du Transport Public - Paris
    Grand prix - 2019 - Customer: tpg (obtained with ParentiDesign)

  • CLIENTS AGENCY - PARENTIDESIGN

    Institutions:
    Aéroport de Genève - Restaurants et Concessions Commerciales
    ACG - Association des Communes Genevoise
    Cave de Genève - Coopérative viticole
    Etat de Genève
    Fondation des Parkings de Genève
    HES-SO - Hautes Ecoles Spécialisées de Suisse Orientale
    SEIC - Société Electrique Intercommunale de la Côte
    SIG - Services Industriels de Genève - Thermique 2030
    SIG - Services Industriels de Genève - Eau de Genève
    SIG - Services Industriels de Genève - Electricité et Gaz Vitale Vert
    TL - Transports Lausanne
    TPG - Transports Publics Genevois
    Ville de Genève

    Brands:
    Sother - Vineyards and Estate
    School of Contemporary Music
    Fabbrica - Wines, Estate and Olive Oil
    Creaholic - Professional Inventors
    Jungle Studio - Brand Strategist
    BoomAgers - Communications agency in New York
    RS Solutions - Photolitho
    Voxia - PR et Communication
    Chabrier Avocats
    Albinati Aeronautics - Jets Privé
    SienaDream - Villas Toscane
    Richemont (RIMS et Manuconf)
    Ponti Collection - Vintage Watches
    Hormeta - Cosmetics
    Rhône Gestion - Asset Management
    Amadeus Capital - Asset Management
    Decalia - Asset Management
    Nucleo Capital - Asset Management
    Marraines pour la grève des femmes du 14 juin - Association


    FREELANCE CLIENT

    Léman publishing - Children's publishing house
    Domaine Debluë - Vignes et Domaine (with Abel Nadin)
    Kilada Blue - Greek Lodge (with Abel Nadin)
    KB-42 - Greek Gin (with Abel Nadin)
    Le Voyage - Luxury Travel Designer
    Lucas Gouiffes - Bodybuilding Influencer
    Elite Swiss Coach - Cabinet de coach de sportifs de haut-niveau
    La Kaave - Video Games Podcast
    Whalphabet - NFT Collection
    Yamoria Izakaya - Sushi Fusion Restaurant
    D'ici et d'ailleurs - Take away artisanal vegetarian
    Voix de la Lyre - Association Carougeoise de Chorale
    AHBPE - The American Honey Bee Protection Agency
    Fondation Immobilière de la ville de Carouge

  • CERTIFICATIONS
    2018 - 2022 _ Domestika
    - Advanced Branding & Identity - Fundamentals of Sustainable Design
    - Data Visualisation
    - Brand Strategy: Defining User Experience
    - Digital Brand Strategy: Elevate The User Experience
    - Strategy based Brand Identity Design
    - Creative Direction: Use Storytelling to Pitch Ideas
    - Digital Art Direction
    - The Laws of Visual Perception: Unit, Weight, Balance and Movement
    - Branding and Identity: Construction and Development of a Brand

    2019 _ Udemy
    - Certificate - Global User Experience Cursus

    2013 - 2015 _ Cadschool
    - Motion Designer Certificate
    - Web Communication Specialist Certificate

    2012 _ CREA OMNES Education
    - Cycle Certifiant Digital

    ETUDES
    2003 - 2008 _ Ecole des Arts Appliqués de Genève
    - CFC, Graphiste
    > 1st place - Assemblage Rouge (Branding & Packaging)
    > 1st place - SRO Kundig (Illustration & Layout)
    > Winner - DIP égalité homme/femme (Keyvisual)
    > 2nd place - Culture & Rencontre (Branding)

  • Branding
    Visual identity, Logo creation, Graphic design, Packaging, Brand architecture, Consulting

    Illustration
    Artwork, Iconography, Data visualization, NFTs

    Digital
    User Interface (UI), User Experience (UX), Website, Mobile Applications, Wireframing, Social Media design, Motion Design

    Print
    Layout (Editorial, Catalog, Brochure) , Posters, Signage

    Visual Communication
    Art Direction, Ideation, Pitch