Sother - Branding
Domaine: Vignes & Domaines
Scope of project: Branding, Naming, Strategy, Brand Architecture
Context: Realized with Parenti Design: The Branding Studio
My Role: Creative & Artistic Direction
Year: 2020 - 2023
Awards: (Won with Parenti Design)
Bronze - Worldwide Logo Design Award - Category: Corporate Identity
Shortlist - Meilleur de la Pub 2021 - Category Branding
Related projects: Sother - Packaging, Sother - UI/UX
Approach
The Sother family owns two wine estates in the canton of Vaud, Château de Malessert in Perroy and Domaine du Manoir in Valeyres-sous-Rances. In 2020, this young family business needed to create its logo and visual identity.
Challenge: Create a common storytelling unifying the two domains and establish Sother as a brand.
Logotype
Anchor the brand in the cultural heritage of the Bourgogne Transjurane region, drawing inspiration from the Cluny heritage shared by the two estates.
The logo is directly inspired by the Cluny Abbey, which for many centuries was the largest abbey in the world. Indeed, it was the only abbey to have a second transept. The accent on the T refers directly to this. The sother mark is a direct reference to the Cluny heritage.
Brand symbol
As for the brand symbol, it is inspired by the architectural evolution of Cluny Abbey, which, due to its longevity, moved from a Romanesque architectural base to Gothic finishes. The main facade crystallizes this change through its stained-glass rose window.
Engraving
The background illustration is directly inspired by a real medieval engraving depicting the wine-making process. It was tailor-made for Sother, with a nod to the two estates in the background.
Secondary visual identity
Malessert Castle
Alongside the Sother identity, two secondary visual identities were created for the family's two estates.
That of "Château de Malessert" in Féchy, producing exclusively white wine, and that of "Domaine du Manoir", producing mainly red wine.
Secondary visual identity
Domaine du Manoir
Website
For the Sother brand, a 5-part multi-site has been set up. This includes: a Corporate section, E-commerce, the Château de Malessert landing page, the Domaine du Manoir landing page and the Sother cooperage site.
Testimonial from ParentiDesign: The Branding Studio
"Creativity, customer contact and good advice: we greatly appreciated the professionalism of Parenti Design during the year we spent working on our visual identity. From the creation of our logo to the website, the team we worked with was always dynamic and efficient. Many thanks to them"
ClémenceSother, Marketing and Communications Director, 2021
CREDITS
Realized with Parenti Design: The Branding Studio
Creative & Art Direction: Elie Kupsc
Managing Director: Lisa Parenti
Visual identity: Elie Kupsc, Abel Nadin
Motion Design: Abel Nadin
Illustration des Domaines: Elie Kupsc
Engraving: Steven Noble
Packaging and wine labels: Elie Kupsc
UI/UX: Elie Kupsc
Account Director: Lorna Steele
Photography: Amélie Touchet (packshot), Lakeprod (Droneshot)
Film Cuvée 996: Up to You