Creaholic
Field: Innovation & Engineering
Scope of project: Branding, Strategy, Digital, Website
Context: Realized with Parenti Design: The Branding Studio
My Role: Creative & Artistic Direction, Visual Identity
Year: 2014 - 2016
Approach
Background: Creaholic is an astonishing company based in Biel that has been discreetly creating radical industrial innovations for over 30 years. In 2015, Creaholic is looking to raise its profile in order to pursue its growth.
Challenge: Define the Creaholic concept for the world to understand: it's not an engineering firm, nor a consultancy, nor a design studio, nor a manufacturing workshop... it's a combination of all these, led by an open-minded, free-spirited team.
Brand strategy: Emerge with a simple, straightforward definition of Creaholic: Professional inventors.
CREDITS
Realized with Parenti Design: The Branding Studio
Creative & Art Direction: Elie Kupsc
Visual Identity: Elie Kupsc
Motion Design: Elie Kupsc
Domain Illustration: Elie Kupsc
UI/UX: Elie Kupsc
Photography: Daniel Winkler
Strategy: Flavia Engelmann