Ondine Genevoise
Rebranding

Parenti&Co

Mandate carried out with Parenti&Co: The Branding Studio
Scope: Rebranding
Area: Music school and brass band
Date: 2024
Art Direction, Visual Identity, Communication Media

Report

Despite its rich heritage, Ondine Genevoise suffered from a lack of cohesion and pride in its overall appearance. Its visual identity had become obsolete over time, and no longer reflected its dynamism or musical soul. It was essential to modernize this identity to reinforce its visual impact and reaffirm its presence on the cultural scene.

Solution

The response to this challenge was to immerse Ondine Genevoise in a marine universe, treating the ensemble as a musical crew. This approach harmoniously merged the aquatic identity suggested by the name "Ondine" with the company's artistic vocation. Visually and textually, this transformation resulted in a new creative direction featuring marine and musical elements.

The central symbol of this identity is a musical note combined with a crowned eaglet, a direct reference to the Geneva coat of arms and the world of music.