HES-SO - Change the Code
Field: Education - "IT" subsidiaries of HEPIA, HEAD and HEG schools
Project scope: Branding, 360° Communication
Context: Realized with Parenti Design: The Branding Studio
My role: Creative direction & illustration of the mascot
Year: 2021 - 2022
Approach
Situation: Demystify the digital professions and show that they are highly creative and varied. To reassure parents, attract the attention of a young audience and break down gender prejudices, as girls are still largely under-represented in these fields.
Challenge: The region's job market is in great need of well-trained people in information and communication technologies, and specialists are in short supply.
The HES-SO Geneva schools offer courses in this sector, but communication is fragmented, as each school talks about its own curriculum.
A communication campaign is therefore needed to promote HES-SO Geneva's IT and digital-related courses, and to give the general public an overview.
CREDITS
Realized with Parenti Design: The Branding Studio
Creative Director: Elie Kupsc
Managing Director: Lisa Parenti
Art Direction: Amélie Touchet
Motion Design: Abel Nadin
Account Director: Lorna Steele
Illustration: Amélie Touchet (brand identity), Elie Kupsc (Mascot)
Copywriting: Jean-Michel Larsen