Challenge: Create the brand identity for this new strategy studio. Based on the brand's positioning strategy, which sees the Jungle Studio as the North Star guiding its customers in their corporate strategy.

Graphic solution: Avoiding clichés such as wild animals and foliage, the visual identity stylizes satellite/map views to symbolize the studio's impartiality and detachment. The red brand symbol is the only visual element that contrasts drastically with the green of the identity, referencing the polar star predominant in the sky. It is also used to indicate north in the brand compass.