Mandate carried out with Parenti&Co: The Branding Studio

Scope: Rebranding

Area: Commodity trade financing and asset management

Date: 2023

Art Direction, Visual Identity, UI/UX, Iconography, Communication Media

Banque de Commerce et de Placements (BCP), founded in 1963, is an independent Swiss bank that has developed two distinct areas of expertise: commodity finance and private wealth management. These two areas represent different businesses, each with its own clientele and specific characteristics. Commodity finance is BCP's historic business, while wealth management meets the growing needs of private clients seeking personalized, sophisticated financial solutions. By 2022, BCP wanted to capitalize on these two areas of expertise under a common identity, reflecting its global vision.

Highlight BCP's historical solidity, while embodying its ambition to assert itself as a modern, global player.