Fabbrica Pienza
Domaine: Vineyards and Domaines in Tuscany
Scope of project: Branding, Packaging and Digital
Context: Realized with Parenti Design: The Branding Studio
My Role: Visual Identity, Packaging and Labels, Graphic Charter, E-commerce, Communication Supports, Motion Design
Year: 2016-2019
Approach.
Background: Fabbrica is a new winery located in the Pienza region of Tuscany. Devoid of any heritage or tradition, but staffed by a creative team with a passion for contemporary art, Fabbrica is a resolutely modern and free project. In 2017, Fabbrica is to create its brand for its launch.
Challenge: To emerge with an original concept in the face of the sacred monsters of Tuscan wine.
Brand Strategy: To give the creation of Fabbrica wine the form of a contemporary art project.
CREDITS
Realized with Parenti Design: The Branding Studio
Creative Direction: Lisa Parenti
Brand Identity: Elie Kupsc, Alexandre Schiffer
Labels: Elie Kupsc, Alexandre Schiffer
Packaging: Elie Kupsc
Graphic Guidelines: Elie Kupsc, Abel Nadin
UI/UX : Alexandre Schiffer (vitrine) Elie Kupsc (e-commerce)
Illustrations: Elie Kupsc
Motion Design: Elie Kupsc
Strategy: Flavia Engelmann
Photography: Riverboom