SIG - Thermal 2030

Field: Sustainable network for remote heating and cooling (GenliLac & GeniTerre)
Context: Mandate won on pitch and realized with Parenti Design: The Branding Studio
Project scope: Branding, Naming, Brand Architecture, 360° Campaign
My Role: Creative & Artistic Direction, Illustration, Visual Identity, Communication Supports, Pitch
Year: 2021 - Today
Award: (Won with Parenti Design)
- Shortlist - Best of Pub 2021 - Category: 360° Communication

Approach

Fact: In 2021, SIG is launching the ambitious Thermıque2030° program, aimed at reducing CO2 emissions by 60% through the development of heating and cooling networks in Geneva.

Challenge: In 2021, SIG launches the ambitious Thermıque2030° program aimed at reducing CO2 emissions by 60% through the development of heating and cooling networks in Geneva.

 

Concept

The branding of the Thermıque2030° program was inspired mainly by the image of the planet, the symbol for degrees celsius°.

The infinite pipe in the background represents the concrete achievements that will bring warmth and freshness to buildings.

The iconography is inspired by the components of the Thermıque2030° logo, with the degree° symbol highlighted.

sig-thermique2030-pipes.jpg
reseau_infini.gif
sig-thermique2030_visuel.png
sig-thermique2030_60%-c02.png
sig-thermique2030_logo-motion.gif
sig-thermique2030_logo_mise-en-scence.jpg
sig-thermique2030_identite-visuelle.png
sig-thermique2030_chart.png
sig-thermique2030_code-color.png
sig-thermique2030_keyvisual.png
sig-genilac_key-visual.png
sig-genterre_key-visual.png

Communication Concept

The creative concept was inspired by Magritte and his famous painting "Ceci n'est pas une pipe". The campaign's messages are based on an enigmatic and provocative challenge to attract the attention of as many people as possible.

The messages are resolutely optimistic and good for the planet, because with Thermıque2030° we're taking concrete action for the energy transition.

sig_thermique2030_ooh.jpg
sig_thermique2030_branding2.jpg
sig_thermique2030_branding-digital.jpg
sig_thermique2030_branding.png
sig_thermique2030_branding-stade-la-praille.jpg
sig_thermique2030_branding-stade.jpg
sig_thermique2030_tram.jpg
sig_thermique2030-tpbpub.jpg

CREDITS
Project created by the agency Parenti Design: The Branding Studio
Creative Direction: Elie Kupsc & Lisa Parenti
Managing Director: Lisa Parenti
Art Director: Elie Kupsc
Brand Identity & Logo: Elie Kupsc & Abel Nadin
Motion Design: Abel Nadin
Illustrations: Elie Kupsc (brand identity) Amélie Touchet (Diagram)
Copywriting: Jean-Michel Larsen
Account Director: Lorna Steele
Production: Nicolas Bula, Amélie Touchet, Nathalie Colin, Abel Nadin, Elie Kupsc

Previous

Fabbrica Pienza | Branding, Packaging, Digital
Next

More work? 👀