Mandate won on pitch and realized with Parenti&Co: The Branding Studio

Scope: Visual identity, Brand strategy, Logo, Mascot, Communication concept, Graphic charter

Domain: Cantonal Climate Plan 2030 of the State of Geneva

Date: 2023

Artistic and Creative Direction, Visual Identity, Pitchdeck and Presentation, Graphic Design, Communication Concept

Context
In the face of the climate emergency, the canton of Geneva has launched an ambitious plan comprising dozens of concrete measures to be implemented by 2030. But the real impact of such a program depends on collective commitment: without citizen mobilization, even the best intentions are unlikely to produce results.

Challenge
How do you translate an institutional plan into a grassroots movement? The challenge was to make this environmental strategy legible, accessible and inspiring for the population as a whole, by creating a common language capable of federating people around a vital cause.

Solution
With this in mind, the Clés du Climat initiative was born: a meaningful name that places local residents at the heart of the solution. Around this name, a strong emblem - a key, symbol of action and hope - and a flag with colors inspired by Geneva's nature. The whole campaign is underpinned by a rallying slogan: "Together, we have the keys to the climate". A campaign designed as a vehicle for commitment, making the climate a common issue that can be activated on both an individual and collective scale.

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