Center Artistique du Lac
Rebranding
Elie Kupsc
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Independent mandate
Scope: Complete rebranding
Field: Multidisciplinary art school
Date: 2024
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Brand strategy and analysis, Art Direction, Concept, Visual identity, Graphic charter, Motion Design, Web Design, Print Design, Signage
Approach
Founded in 1976 by Nouche Vuataz, the Centre Artistique du Lac is an arts school dedicated to teaching music, theater, dance and painting. Since its creation, the center has promoted the union of the arts, encouraging interaction between disciplines and organizing over 40 stage events a year. Personalized, flexible teaching enables each student to progress at his or her own pace within a structured framework.
Despite this rich heritage, the Centre suffered from a diluted and outdated visual identity, tarnishing its image and its members' sense of belonging. The new visual identity is inspired by the movement of the lake's water, symbolizing the convergence of the artistic currents practiced at the Centre. Wavy, flowing motifs evoke artistic diversity, while modernized colors and typography bring sophistication and renewal.
This design aims to perpetuate the image of the Centre Artistique du Lac as a renowned creative institution, reaffirming its mission to promote theunion of the arts and strengthening the pride of its teachers and students.
